Your business is as good as the stories you tell.
Everything I do involves telling stories. Most people I work with tell stories, too.
My Stories
- User Experience Stories. Sites and apps work best when they tell a story -- or multiple stories. Your users and customers expect them, and crave the emotional connection they provide. I start with your business goals and shape a narrative that overlays the user experience.
- Presentations. When I work with a team, everything I present is woven into a story. So when I review work-in-progress with clients, they see assets in a context that's clear and compelling. Not only does this help me communicate, it provides clients with stories they can adapt into their own.
Your Stories
- Your Business Stories. You know your business, you know your goals. Is there an accompanying story that really sings? If your stories are already well formulated, great. If needed, I can help you shape your business goals into business stories that engage and inspire. Either way, the stories become the core narrative of your user experiences.
- Your Presentations. When I present to you, it's in a form that's easily adaptable into a story you can present yourself. In addition, if you like the way I shape stories, I can help you with any or all of your stories -- for your management, your peers, your employees.
- Your Employees' Skills. Many tell stories from instinct, often embellishing them with a certain flair. That's all good. I bring in another dimension: storytelling is also a skill that requires knowledge, technique and practice. Those who lack a storytelling gift can, with practice, develop a storytelling skill. Do people in your organization tell their stories well? I can help. See my blog for more.
For more, see my blog